Leadership Theory Of Transformational Leadership Essay

1251 Words Jul 30th, 2014 6 Pages
According to Bernard Bass, Distinguished Professor of Management and director of the Center for Leadership Studies at the University of New York at Binghamton, transformational leaders “broaden and elevate the interests” of their followers by generating “awareness and acceptance of the purposes and mission of the group”. Bass asserts that transformational leaders “frequently raise standards, take calculated risks, and get others to join them in their vision of the future”. These leaders are movers and shakers who “challenge and change culture” through self-determination and self-confidence. Expanding on the theory of transformational leadership as first described by Jeremiah Burns in the 1970s, Bass attributes the success of transformational leaders to four key factors: charisma, inspiration, intellectual stimulation, and individualized consideration (Bass, 1990). Steve Jobs successfully demonstrated the four characteristics of transformational leadership in his management of Apple, Inc., allowing him to lead the company from obscurity in the late 1990s to its current status of global leader in consumer product innovation.
Jobs’ charisma allowed him to lead a team of talented and highly creative individuals in efforts focused on delivering product excellence. As the CEO of Apple Inc., Jobs had a reputation for being aggressive and demanding. In an interview with Harvard Business Review contributor, Walter Isaacson, Jobs addressed his tendency to be rough on people. He is…

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