Results and discussion:
Based on the research these were the main findings for consumer attitude towards Shri Lakshmi Agro Foods Pvt. Ltd [Udhaiyam]. 100% of the respondents are aware about the product and hence we could infer that the brand popularity is quite high and product is very much familiar among the target group. This is a good sign as awareness level is full. Majority i.e 32% of the respondents got to know about the product through Friends. Reference groups are an important aspect in consumer behaviour. Influence of friends and relatives in awareness and purchasing products is there. 58% of the respondents purchase the product on a monthly basis. 48% of the respondents purchase the product from General stores. Unorganised retailing …show more content…
Ltd [Udhaiyam]. 63% of the respondents are from grocery shop. 100% of the respondents are aware about the product and hence we could infer that the brand popularity is quite high and product is very much familiar among the target group. 77% of the respondents keep stock of Udhaiyam brand products. 47% of the respondents keeps stock of Udhaiyam Dhall of Udhaiyam brand products. 72% of the respondents are satisfied with Udhaiyam’s supply chain of products. Supply chain is an important aspect of distribution network. 75% of the respondents get Udhaiyam Products from distributors. 47% of the respondents sell more than 6 Udhaiyam Products per day. 58% of the respondents consider Udhaiyam Products Quality range is very good. 53% of the respondents consider Udhaiyam Products Brand Image is good. 47% of the respondents consider Udhaiyam Products Availability is very good. 60% of the respondents consider Udhaiyam Products Packaging is good. 45% of the respondents consider Udhaiyam Margin is good. 44% of the respondents consider Udhaiyam Replacement is very good. 53% of the respondents are interested in distribution of Udhaiyam products. 52% of the respondents are interested in opening Udhaiyam products store. 42% of the respondents consider Udhaiyam Products can be improved further in Price. 43% of the respondents consider that the sales promotional activities do …show more content…
H1: Majority of the sales of Udhaiyam products amongst retailers is because of Advertisement.
H0: P = 0.5
H1: P > 0.5 Where = 32/60 = 0.53, P = 0.5, Q = 1-P = 0.5, n = 60
Z = (0.53 – 0.5) / (√0.0041) = 0.03 / 0.064 = 0.46
Zα = 1.65
Calculated value < Table value
So we can accept H0 because it falls under the confidence level. Advertisement does not have a significant difference on sales of Udhaiyam products amongst retailers. So, we can say that Advertisement of Udhaiyam products does not affect the sales of retailers.
Conclusion
Shri Lakshmi Agro Foods Private Limited is the leading consumer food product companies in India, excellently over 75 years of business expertise and acumen. Customer is no more loyal in today’s scenario. Hence the company needs to retain customers by knowing their attitude towards their particular products. This helps the company to analyse their position when compared to the competitors. As much as customers are important the retailers are equally important. Understanding them also helps the company to be the prominent player in the business world. Company need to focus on satisfying the retailers in selling Udhaiyam products as they are the valuable assets to the organisation. Hence the company needs to retain customer and retailers by knowing their attitude towards Udhaiyam products and improve
Based on the research these were the main findings for consumer attitude towards Shri Lakshmi Agro Foods Pvt. Ltd [Udhaiyam]. 100% of the respondents are aware about the product and hence we could infer that the brand popularity is quite high and product is very much familiar among the target group. This is a good sign as awareness level is full. Majority i.e 32% of the respondents got to know about the product through Friends. Reference groups are an important aspect in consumer behaviour. Influence of friends and relatives in awareness and purchasing products is there. 58% of the respondents purchase the product on a monthly basis. 48% of the respondents purchase the product from General stores. Unorganised retailing …show more content…
Ltd [Udhaiyam]. 63% of the respondents are from grocery shop. 100% of the respondents are aware about the product and hence we could infer that the brand popularity is quite high and product is very much familiar among the target group. 77% of the respondents keep stock of Udhaiyam brand products. 47% of the respondents keeps stock of Udhaiyam Dhall of Udhaiyam brand products. 72% of the respondents are satisfied with Udhaiyam’s supply chain of products. Supply chain is an important aspect of distribution network. 75% of the respondents get Udhaiyam Products from distributors. 47% of the respondents sell more than 6 Udhaiyam Products per day. 58% of the respondents consider Udhaiyam Products Quality range is very good. 53% of the respondents consider Udhaiyam Products Brand Image is good. 47% of the respondents consider Udhaiyam Products Availability is very good. 60% of the respondents consider Udhaiyam Products Packaging is good. 45% of the respondents consider Udhaiyam Margin is good. 44% of the respondents consider Udhaiyam Replacement is very good. 53% of the respondents are interested in distribution of Udhaiyam products. 52% of the respondents are interested in opening Udhaiyam products store. 42% of the respondents consider Udhaiyam Products can be improved further in Price. 43% of the respondents consider that the sales promotional activities do …show more content…
H1: Majority of the sales of Udhaiyam products amongst retailers is because of Advertisement.
H0: P = 0.5
H1: P > 0.5 Where = 32/60 = 0.53, P = 0.5, Q = 1-P = 0.5, n = 60
Z = (0.53 – 0.5) / (√0.0041) = 0.03 / 0.064 = 0.46
Zα = 1.65
Calculated value < Table value
So we can accept H0 because it falls under the confidence level. Advertisement does not have a significant difference on sales of Udhaiyam products amongst retailers. So, we can say that Advertisement of Udhaiyam products does not affect the sales of retailers.
Conclusion
Shri Lakshmi Agro Foods Private Limited is the leading consumer food product companies in India, excellently over 75 years of business expertise and acumen. Customer is no more loyal in today’s scenario. Hence the company needs to retain customers by knowing their attitude towards their particular products. This helps the company to analyse their position when compared to the competitors. As much as customers are important the retailers are equally important. Understanding them also helps the company to be the prominent player in the business world. Company need to focus on satisfying the retailers in selling Udhaiyam products as they are the valuable assets to the organisation. Hence the company needs to retain customer and retailers by knowing their attitude towards Udhaiyam products and improve