Target Audience
Primary Demographic
Kasheyz’s primary target are the customers mainly classified in the tertiary sector of the working population and the students who are undergoing higher studies, hence, these customers are aged between 18 to 40. The initial distribution of Kasheyz product is allocated in the western provincial area of Sri Lanka, including cities such as Colombo and Gampaha, where the majority of the customers belong to middle class and tend to have a higher consumer spending, especially on innovative food and beverages products such as Kasheyz.
Moreover, according to Abraham Maslow’s Theory of Hierarchy of Needs, Kasheyz is most eligible to be targeted towards the consumers in the Esteem level of the pyramid. This was come …show more content…
This was concluded due to many reasons such as, the price per box of the normal tea is Lkr Rps. 350 and it contains 10 cubes per box, hence, if there is a constant consumption per person, one box will last for approximately one week. Therefore, as Aspirant consumers make an income of Lkr Rps. 22000 to 75000, our product is more affordable to these customers. Last but not least, customers in this level are willing and able to try out new and innovative products in order to upgrade their status, hence, as Kasheyz is an innovative and an unprecedented product in the Sri Lankan market, targeting these customers will reduce the risk of failure in the …show more content…
Some young couples can be characterized as barely making ends meet and others can be characterized having a concrete plan and making adequate income. And the old single are characterized as widowed and living on a fixed income or from aid given by their children who they are not accountable for anymore. Hence, Kasheyz’s is priced sufficiently meeting with the purchasing power of these customers. Moreover, although old singles are least likely to change the conventional method of tea bag, young couples are more likely to be liberal and adventurous to try innovative products such as Kasheyz, and are more likely to substitute their usual ways to means that provide them more convenience and
Primary Demographic
Kasheyz’s primary target are the customers mainly classified in the tertiary sector of the working population and the students who are undergoing higher studies, hence, these customers are aged between 18 to 40. The initial distribution of Kasheyz product is allocated in the western provincial area of Sri Lanka, including cities such as Colombo and Gampaha, where the majority of the customers belong to middle class and tend to have a higher consumer spending, especially on innovative food and beverages products such as Kasheyz.
Moreover, according to Abraham Maslow’s Theory of Hierarchy of Needs, Kasheyz is most eligible to be targeted towards the consumers in the Esteem level of the pyramid. This was come …show more content…
This was concluded due to many reasons such as, the price per box of the normal tea is Lkr Rps. 350 and it contains 10 cubes per box, hence, if there is a constant consumption per person, one box will last for approximately one week. Therefore, as Aspirant consumers make an income of Lkr Rps. 22000 to 75000, our product is more affordable to these customers. Last but not least, customers in this level are willing and able to try out new and innovative products in order to upgrade their status, hence, as Kasheyz is an innovative and an unprecedented product in the Sri Lankan market, targeting these customers will reduce the risk of failure in the …show more content…
Some young couples can be characterized as barely making ends meet and others can be characterized having a concrete plan and making adequate income. And the old single are characterized as widowed and living on a fixed income or from aid given by their children who they are not accountable for anymore. Hence, Kasheyz’s is priced sufficiently meeting with the purchasing power of these customers. Moreover, although old singles are least likely to change the conventional method of tea bag, young couples are more likely to be liberal and adventurous to try innovative products such as Kasheyz, and are more likely to substitute their usual ways to means that provide them more convenience and