After a thorough analysis of the online retailing opportunity for Lara Mode, a clear picture has been presented on how they can start selling online. The statistics from both primary and secondary research have shown favorable results for online retailing in the Netherlands for the apparel industry and motivate that Lara Mode should expand through online mediums such as selling through their own web shop. However, having a web shop alone is not enough. Customers need various channels to access the products of Lara Mode according to their convenience and it has to look as a single experience for the customers. To give customers a great shopping experience through the Omni channel retailing concept, Lara Mode must give the service of a mobile
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After an in depth discussion with the manager at Lara Mode, they believe that they have lost 20% of their sales per shop due to internet marketing and their objective for the first year will be to get those sales back even if the expansion strategy is not profitable for the first year. To meet these objectives Lara Mode will have to implement certain changes and integrate new ideas in their existing system. First of all the web shop should have clear and structured content which makes it easier for customers to go through the purchasing process once they are on the web shop. All the essential and basic elements should be displayed clearly on the web shop such as and FAQ’s tab, an “about us” page for the customers that do not know about Lara Mode, and a tab for return policies as well. The outline of the web shop should look professional such as the one as Zara, which has clear and precise content. According to the primary research findings, the content of the web shop does make an impact on the purchasing decision of customers, making it an important element to consider for Lara Mode. The front page of the web shop must be used to update customers about any latest deals or trends which can benefit the customers and give them an insight of what is trending in the market, according to which they can make a purchase when they search for products on the web shop. Social media is playing a major role in the apparel industry. According to the primary research findings a majority of the respondents are updated with clothing stores through social media, where the majority uses Facebook and Twitter to keep themselves updated and engaged with their favorite brand. Therefor social media icons should be displayed on the web shop as well which can directly
After an in depth discussion with the manager at Lara Mode, they believe that they have lost 20% of their sales per shop due to internet marketing and their objective for the first year will be to get those sales back even if the expansion strategy is not profitable for the first year. To meet these objectives Lara Mode will have to implement certain changes and integrate new ideas in their existing system. First of all the web shop should have clear and structured content which makes it easier for customers to go through the purchasing process once they are on the web shop. All the essential and basic elements should be displayed clearly on the web shop such as and FAQ’s tab, an “about us” page for the customers that do not know about Lara Mode, and a tab for return policies as well. The outline of the web shop should look professional such as the one as Zara, which has clear and precise content. According to the primary research findings, the content of the web shop does make an impact on the purchasing decision of customers, making it an important element to consider for Lara Mode. The front page of the web shop must be used to update customers about any latest deals or trends which can benefit the customers and give them an insight of what is trending in the market, according to which they can make a purchase when they search for products on the web shop. Social media is playing a major role in the apparel industry. According to the primary research findings a majority of the respondents are updated with clothing stores through social media, where the majority uses Facebook and Twitter to keep themselves updated and engaged with their favorite brand. Therefor social media icons should be displayed on the web shop as well which can directly