Business Background
JB Hi-Fi is a well-known Australian retailer of computers and software, also a supplier of recorded music and video games. It’s a huge company and takes a big role of Australia retailing industry including both physical and online stores. The physical store basically falls down into two curious categories: computer and software retailing and video games and recorded music retailing. But both of the industry performance have been declining over past five years in Australia, one by 2.6 percent, the other by 6.4 percent. (Ibis world, 2015). Following the better technology, online stores seems to be more suitable for customers. For the online stores of JB Hi-Fi, it divides into three important categories similar to the physical stores: online computer software sales, online CD, DVD and Blu-ray sales and online video game …show more content…
All new stores contributes to growing customer awareness, market share and supplier support combined with ongoing investments in wages, staff training and supply chain. In addition, your company is introducing small appliances to our existing store networking as a natural progression of proven home appliances strategy. Those stores operates by their owner but still remained the brand as JB Hi-Fi. These small appliances suits in shopping centers and made effective results. For the old stores operating throughout Australia, there are many repetitive customers who prefers this brand than others. Also shopping nights, families came out for their needs, but usually they look around the store. Most likely they will purchase more for kids. (Annual Report,