Summary: Strategy Implementation Plan For Radioshack
The development of the listed plan of actions are in support of our five major strategies previously discussed. These plans may support one or more of the five strategies suggested as opportunities for RadioShack to strengthen its positon in the market and gain a greater competitive advantage.
To better implement these changes the strategic plan for RadioShack will be completed in phases and not traditional dated timelines. During these phases one or more strategies may be implemented and could occur throughout one or multiple phases depending on the complexity of that particular strategy. Evaluations will be conducted at the conclusion of each phase to access the effectiveness of the newly implemented strategies. …show more content…
This individual would need to truly understand the strategy and how to effectively implement the proposed strategy skillfully while enlisting the support of management and workforce. The individual that is appointed should be business savvy, tech savvy, creative and innovative. The ideal demographic for this position would be an individual who has a true appreciation for technology, innovation, and the RadioShack brand and history.
During the next 12 to 18 months RadioShack will begin redesigning over 2000 of its RadioShack locations. The store redesigns will be in an effort to make increase the stores appeal, customer engagement, and simply the shopping experience. The redesigns will feature space for demonstrations or demo bars similar to those found in William Sonoma and Apple stores. Aimed at tech enthusiasts and customers that prefer a more customized product, these bars named RadBars will frequently provide product and accessory demonstrations. The demonstrations will not only feature the latest and hottest products on the markets, but our Shack experts will also provide customers with accessories and ideas on customizing products such as sound systems, personal drones, cameras, mobile devices, etc. The RadBar will be stocked with featured pre-bundled products and accessories as well as options for shoppers …show more content…
This shift will aid in differentiating RadioShack from its competitors who are much larger and actually considered Electronics Superstores. By establishing RadioShack as an electronics boutique the company can shift its focus to a more personalized and customizable experience for the true tech savvy shopper that is looking for more than a prepackage experience. As the stores make their move towards the boutique experience our sales force will also go undergo a reimaging and training. RadioShack will need to ensure that their sales force not only are knowledgeable, but enthusiasts as well in order to create an ongoing relationship with our target