Comparing Shermans, Lowe's, And Sears

Sherman’s, Lowe’s, and Sears all offer a different breadth of merchandise and depth of merchandise that distinguish each retailer apart from one another. All retailers some have better benefits than others such as Sherman’s assistances their customers in selecting the appropriate appliances based on the consumer's needs. Sherman’s staff are very knowledgeable in each category of appliances, whereas at Sears you won’t expect the same kind of customer service. At Lowe’s you’ll find great customer service and knowledge within each individual department in which they operate.
Sherman’s offers a deep depth of merchandise in the form of more models, sizes, and brands that are available compared to a department store. A department store can only hold so many brands, due to square footage that is allocated to the appliance section. Sherman’s is a speciality store and they concentrate on a limited …show more content…
Sears offers both soft and hard goods, but most department stores focus on soft goods which put them at a disadvantage to the rest of the retailers. I would rate Sears as a second-tier department store because their prices are relatively modest, but lack customer service compared to Sherman’s and Lowe’s. Sears has an advantage over both Lowe’s and Sherman's because of its exclusive appliance brand, Kenmore, which has been around for decades. Kenmore is a reputable brand, which makes it the only destination to purchase if your customers are loyal to the brand. I visited Sears located at Northwoods mall and the sales staff are very knowledgeable of Kenmore, but weren’t as well informed when it came to asking about other brands they sell. When I brought up other brands, the sales associate always would speak highly of Kenmore because they want to push the product that’s most conducive to the customer’s needs. Like Lowe’s, Sears offers a 5% discount on a purchase of $499 or