What Is Macy's Marketing Strategy

Considering the ecommerce growth in the United States is 14%, can make you think the mortar and brick business are close to disappear, but the new tendencies shows something different, a good example are Walmart and Macys, they continue growing their business with their mortar and brick stores but also integrate the online shopping to its marketing strategy to maintain competitive in the retail industry. Business needs to embrace technology to remain competitive and a good way of doing it is to provide customer the option of selecting the channel they would like to use for shopping, because customers want to have different options when they shop, the tendency shows that customer normally use more than one channel to facilitate their shopping …show more content…
With a proving record the following strategies can increase the foot traffic to the retail stores “increase curb appeal, leverage digital tools to drive physical traffic, hold events, and offer superior services and experiences’ (Nicasio, 2015), thus Macy’s decide to create small coffee places inside the store where customers can have a drink, as well as a little snack to make their shopping experience more comfortable, moreover this strategy prevent customer for leaving the store to find something to eat or …show more content…
Moreover if the product you are looking for is not in the store, they will place the order online to be deliver to your house with no shipping charges, further more during holiday season they offer their program called “thanks for sharing” where all the purchase made between November and January will give you 10% back, normally by February customer enrolled in the program will receive a reward card for the amount equivalent to the 10% of the total purchased during those months. Furthermore Macy’s efforts to completely embrace the online shopping experience decide to test “smartphones and tablets to allow people to request and try different items without have to leave the dressing room” (Alvarez, 2015). With these devices the customers can have the best of both shopping experience, the physical store and the online