International Business Case Study: Target's Success

Improved Essays
Tiffany Hu
Mr.Zabrowski
Business
18 May 2016
Target
History of Target In 1881, George D. Dayton, a native New Yorker, have found the the opportunities of the growing Midwest market, he decided to join the markets. After spending some time on other business field, he purchased some land and founded Target Corporation. However, at that time, it is called Dayton Dry Goods Company. Dayton shaped the cooperation culture of the new company. He believed the fair business practices, dependable merchandise, and generous spirits of giving are the main keys that could bring the business to success. His son and grandsons started to manage the company after Dayton died in 1938. By their managing, the company was growing to a nationwide retailer. Dayton
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Target Co. could found some neighborhood stores to become more convenience. And it could accelerate its expansion in Canada, and get the experience on founding stores in other countries. And then it will not be only limited in North America.
The popularity of e-commerce stores is growing rapidly, which means the Target could be more focus on its online store. It already has resources on supply chains and brand awareness, it is a big advantages on developing the online store.
Threats
Retail stores always have tough competition since their target customers and the products are always same. It is very important for Target to understand its competitive position. The growing of e-commerce is not only an opportunity, but also a big threats. More and more young people prefer to buy products online, which cause the retail store will have less customers. The income of the Americans is falling, which tells people that the buying power is decrease. There will be less people are willing to choose Target for better shopping experience than the cheaper products in Wal-mart. The taxes may increase as well, it will cause the interests rate increase. This situation will cause the Target become harder on going through its debt.
Future for

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