Main Message / Link between Joint Pain and Joint Damage / Role of Enbrel
Rheumatologists instantly understood the main message that Enbrel can help patients continue to live their lives without pain. But they found the storyline and imagery trite and not specific to Enbrel or even arthritis. Additionally the story did not link pain to joint damage beyond copy points
Don’t let arthritis stop you from doing things you enjoy
Only the words show that it is RA and PsA . Nothing else shows me it is specific to this. It could be anything
This could be for diarrhea or allergies
It didn’t discriminate in terms of the cause pain. It is very general it could be for something else completely. I heard them talk about the link and I remember the visual …show more content…
It didn’t have the “what would happen if” of the House or the pain of Alarm or even the perspective of the children in the other one. It was weak
Clarity of Creative Idea
Doctors described this idea as lacking in uniqueness and impact, although all thought it was simple to follow
It wasn’t actions and consequence. It is just now you are walking your dog, now you are doing this, now you are doing that, but its not a story
It was very easy for me to follow. It’s about the life you want to continue to lead
In that respect it was like all the other ads on TV. I would ignore this if it were on
Relevance
This concept had the broadest appeal for patients since it shows a wide range of people and activities– from younger to older and vigorous to more relaxed
It seemed more representative of a wider group of people. The one with the child is a stay at home mom, the other one travels. The people they show are more representative of who I see in my practice, which is a wider group
It resonates with people who have had to cut out a few things from their life, travel, not coaching soccer. But it can be
Rheumatologists instantly understood the main message that Enbrel can help patients continue to live their lives without pain. But they found the storyline and imagery trite and not specific to Enbrel or even arthritis. Additionally the story did not link pain to joint damage beyond copy points
Don’t let arthritis stop you from doing things you enjoy
Only the words show that it is RA and PsA . Nothing else shows me it is specific to this. It could be anything
This could be for diarrhea or allergies
It didn’t discriminate in terms of the cause pain. It is very general it could be for something else completely. I heard them talk about the link and I remember the visual …show more content…
It didn’t have the “what would happen if” of the House or the pain of Alarm or even the perspective of the children in the other one. It was weak
Clarity of Creative Idea
Doctors described this idea as lacking in uniqueness and impact, although all thought it was simple to follow
It wasn’t actions and consequence. It is just now you are walking your dog, now you are doing this, now you are doing that, but its not a story
It was very easy for me to follow. It’s about the life you want to continue to lead
In that respect it was like all the other ads on TV. I would ignore this if it were on
Relevance
This concept had the broadest appeal for patients since it shows a wide range of people and activities– from younger to older and vigorous to more relaxed
It seemed more representative of a wider group of people. The one with the child is a stay at home mom, the other one travels. The people they show are more representative of who I see in my practice, which is a wider group
It resonates with people who have had to cut out a few things from their life, travel, not coaching soccer. But it can be