Statistics show that 50% of college students who try cigarettes in college still smoke 4 years later. Research shows that current teens who smoked two cigarettes a week at the age of 12 are 174 times more likely to be heavy smokers as adults. “It’s a Trap” are commercials that inform teenager’s that smoking in college leads to smoking the rest of your life. It’s an anti-smoking campaign for youth who are being pressured to smoke in social gatherings. Cigarettes it not the only thing the campaign is addressing its also hookah, cigars, flavored cigarillos and other forms of smoking.
The Wall Street Journal puts out an article relating to the Truth campaign letting the public be aware what is “It’s a Trap”. The CEO and President of Truth, …show more content…
Along with the unicorn, the commercial also features popular YouTubers and social media figures like Rachel Levin, Ryan Higa, Christian DelGrosso, and Jerry Purpdrank.
The “It’s a Trap” commercial is part of the "Finish It" campaign aimed at getting youngsters to end tobacco use. It goes beyond cigarettes, and touches on other increasingly popular tobacco products. Kovel says a one-hour hookah session can be like smoking up to five packs of cigarettes and that both the little cigars and hookahs contain nicotine, tar, carcinogens and heavy metals.
The social issue that is communicating the dangers of intermittent smoking and tobacco us could have been addressed in a shorter amount of time such as 15 to 30 seconds rather than 60 seconds. Some could say that it defeats the purpose of the commercial if teenagers and other age groups are just annoyed of the commercial. The spot hammers home the same obvious message for 60 seconds, which can be a little annoying. The commercial is overplayed on YouTube so that’s another factor why it’s annoying. I’m not staying that the issue isn’t important or that the video isn’t effective. The first time I saw the commercial I thought it was effective, however know I think its straight up annoying. From the unicorn with the rainbow to the talking cat is just irritating and
The Wall Street Journal puts out an article relating to the Truth campaign letting the public be aware what is “It’s a Trap”. The CEO and President of Truth, …show more content…
Along with the unicorn, the commercial also features popular YouTubers and social media figures like Rachel Levin, Ryan Higa, Christian DelGrosso, and Jerry Purpdrank.
The “It’s a Trap” commercial is part of the "Finish It" campaign aimed at getting youngsters to end tobacco use. It goes beyond cigarettes, and touches on other increasingly popular tobacco products. Kovel says a one-hour hookah session can be like smoking up to five packs of cigarettes and that both the little cigars and hookahs contain nicotine, tar, carcinogens and heavy metals.
The social issue that is communicating the dangers of intermittent smoking and tobacco us could have been addressed in a shorter amount of time such as 15 to 30 seconds rather than 60 seconds. Some could say that it defeats the purpose of the commercial if teenagers and other age groups are just annoyed of the commercial. The spot hammers home the same obvious message for 60 seconds, which can be a little annoying. The commercial is overplayed on YouTube so that’s another factor why it’s annoying. I’m not staying that the issue isn’t important or that the video isn’t effective. The first time I saw the commercial I thought it was effective, however know I think its straight up annoying. From the unicorn with the rainbow to the talking cat is just irritating and