Commercial Analysis Example

Improved Essays
When we see an advertisement, we think of a flyer or a T.V. commercial. Usually, we ignore them while waiting for our favorite show to come back on, or close them when they appear on a website. There are thousands of advertisements, so it takes a lot of effort to make people take the time to pay attention to a specific one. One specific advertisement caught my attention, and it was created by Metlife.
A little girl is walking with her father, and he’s reading a paper she wrote about him. It starts off about how amazing he is and it’s full of amazing complements, but as he reads on he is labeled a liar. It shows how much he sacrifices for his daughter as the note is being narrated in the little girl 's voice. Originally She explains that her dad does so much for her. He plays with her, he helps her with her homework, and he buys her food. It’s touching and gives the parental viewers a sense of pride. Her enjoyment and laughter
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It appeals to pathos in that aspect because it shows an intimate connection between father and daughter. It pulls the audience in with happy emotions when the girl starts off as praising her father.
The visual aspects of the commercial play an important role as well. For instance, the little girl is targeted because she is wearing happy, positive, colorful clothes. The father on the other hand wears neutral toned clothes. The background is also dulled and muted so that the main focus was toward the little girl, which helps the audience pinpoint the main focus of the ad which is to think of the children.
This advertisement did an excellent job relating to pathos and making the audience think about their future and their child’s future. It struck the heartstrings of the parents and kept the attention throughout. Because of how the ad was planned, Metlife succeeded in getting parents thinking at the very

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