Advertising has a leading impact on viewers mind (Niazi, Siddiqui, Shah, & Hunjra). When consumer watches an advertisement about a specific product and develops likeness for the product, eventually, the consumer might purchase the product. (Goldsmith & Lafferty, 2002). From the results illustrated below (Figure 12 - 17), when buying students decide based on several things such as they read it form a magazine, newspapers, or article, they saw it from TV commercials, from a friend or they just see it.
The result shows that majority of the students decide when they just saw the product and like it. According to Goldsmith & Lafferty (2002) study, the purchasers who cannot decide what to purchase, use the process of purchase intent. But some of the students decide when they saw the product from a friend. Others also decide based on what they have watch on the television, they are being affected or attracted by the advertisements on TV. And lastly, from a magazine, the magazine got the lowest ranking because nowadays, students are not more on reading it, instead, students want more to read fictional