Impact Of Social Networking On Society Essay

2068 Words Dec 13th, 2016 9 Pages
Social networking sites were created to connect to family, friends, co-workers, and used as a tool to find lost or new contacts. It was an instrument used to connect people all over the world, making communication inexpensive and intuitive. It was a platform used to share ideas, thoughts, and creativity. But times have changed, technology is a staple in our everyday lives. Knowing this, retailers have made social networking sites their allies in order to influence users to buy their products. To elaborate, according to Gartner, “74 percent of consumers rely on social networks to guide their purchasing decisions” (Bidgoli, 186). It is a scary notion to think that consumers rely on social networks to guide them, as if to say consumers are no longer independent and can’t think for themselves. Consumers have access to so much information, which makes it easy to be subjected into services and products that are marketed to them. Which raises questions, how much of an impact does social commerce have in our society, what are the current trends, what is the competition like? Understanding that social commerce is a subset of e-commerce is the first step. It has impacted the economy as a new resource which has had a positive impact, and in the process, it has inspired competition between companies. The fact is that there are many dimensions to social commerce.

What is social commerce? As mentioned earlier, technology is a staple in our everyday lives. We use it to educate,…

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