Business Analysis: Livemobile Company

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In response to your request, the marketing team and I have discussed feasible solutions on how we can ensure customers confidence regarding the integrity of the company as well as the company’s product “LiveMobile”. After reviewing the behaviour of our customers and objectives of our company, we have devised three recommendations:

1. We should employ social media to better communicate, inform, and create publicity about the product.

2. We should develop a survey to decide which social media platform would be the most appropriate for our clients.

3. We must carefully integrate social media into the daily operations of the organization

1. Maintaining a social media presence

We can enhance and ensure constructive response to customer feedback through the use of social media. In 2009, approximately 91 percent of Inc. 500, the fastest growing private companies in the United States, are using at least of one type of social media in their daily business operations.

Social media is an alternative way that enables businesses to communicate with their customers. Using social media platforms such as Facebook and Twitter, responding to customer concerns is fast and efficient. In addition, social media is very easy to set up and customer feedback and concerns are constructive because they highlight potential problems with the product and shed light on how things can be improved before the official launch of Living 4 Learning, LiveMobile, the mobile version of the software. Furthermore, the establishment of an online presence can develop better customer service by providing demonstrations of the product. Since LiveMobile is a relatively new and complex platform, we can offer our clients online demonstrations on how to use and navigate the application in order to spark interest and address any additional problems clients were initially having with the software. The implementation of social media is vital. In today’s society, many businesses have looked to social media to keep their stakeholders informed on what is happening with the business. The steps other businesses have done should be taken into account in order for us to succeed: Businesses update and maintain their social media platforms to ensure everyone is up-to-date on what the business is doing Many businesses that have already taken the opportunity to establish their online presence opportunity as Clients are becoming increasingly tech savvy 2. We should develop surveys to choose the most effective media platform In 2007, according to the Inc. 50, 26 percent of business owners felt that social media was “very important” to their business and marketing strategy. The following year figures rose to 44 percent in the following year. As indicated by the 2007-2008 results, social media seems to have a positive impact on a business. In order to decide which is the best platform to implement, we should develop a survey and analyze consumer preferences and
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However, if it damages the company’s reputation, misleads customers, and doesn’t generate any success to the company it will be very expensive and time-consuming. Prior to implementing social media, all areas of the company must be informed and voice any concerns that they may have. All concerns within the business should be addressed before beginning the process of implementation. Since social media is critical, it must be monitored by people who have extensive knowledge of the entire company in order to guarantee the best results for both the company’s brand and the user of the company’s

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