If you want to draw potential customers to your website and quickly increase your conversions, then utilizing a PPC advertising strategy could be your best bet.
With the popularity of PPC advertising growing – and new platforms opening up – marketers can afford to be a little pickier when it comes to evaluating their advertising options and choosing which ad networks will benefit their business the most.
Take social media, for instance.
Instagram has proven to be one of the fastest growing social media networks in the last two years. With its PPC model, Instagram allows advertisers to skip the headaches that search engine keyword targeting can sometimes cause and, instead, target users based on the shared information they provide.
Instagram's robust combination of photo sharing, localized popularity, and rapid growth provides businesses …show more content…
Increased engagement, as compared to Facebook and Twitter. Lower CPC's (Cost Per Click), as compared to Google AdWords. High conversion rates, especially for ads that are particularly visual or engaging. Greater reach for custom audiences, thanks to the interest-based targeting. A leg up on competitors for those early adopters.
Instagram Ads Case Study #1: Levi's
Levi's was one of the first brands to establish themselves with an ad campaign on Instagram.
Their early advertising efforts were rewarded even before the launch of the upgraded Instagram Ads platform, which makes the positive results yielded from their ad campaign that much more impressive.
Granted, Levi's is a renowned American retailer, but when the first edition of Instagram Ads came out back in 2013, only big name brands with hefty budgets were able to take
With the popularity of PPC advertising growing – and new platforms opening up – marketers can afford to be a little pickier when it comes to evaluating their advertising options and choosing which ad networks will benefit their business the most.
Take social media, for instance.
Instagram has proven to be one of the fastest growing social media networks in the last two years. With its PPC model, Instagram allows advertisers to skip the headaches that search engine keyword targeting can sometimes cause and, instead, target users based on the shared information they provide.
Instagram's robust combination of photo sharing, localized popularity, and rapid growth provides businesses …show more content…
Increased engagement, as compared to Facebook and Twitter. Lower CPC's (Cost Per Click), as compared to Google AdWords. High conversion rates, especially for ads that are particularly visual or engaging. Greater reach for custom audiences, thanks to the interest-based targeting. A leg up on competitors for those early adopters.
Instagram Ads Case Study #1: Levi's
Levi's was one of the first brands to establish themselves with an ad campaign on Instagram.
Their early advertising efforts were rewarded even before the launch of the upgraded Instagram Ads platform, which makes the positive results yielded from their ad campaign that much more impressive.
Granted, Levi's is a renowned American retailer, but when the first edition of Instagram Ads came out back in 2013, only big name brands with hefty budgets were able to take