Impact Of Advertising On The Advertising Industry Essay

768 Words Nov 3rd, 2014 4 Pages
In marketing, advertising is very crucial when launching a product because it not only promotes it but also aides in spreading the word about the product. In specific terms, it calls the attention of the public through paid announcements (publication or broadcasts) . How products are being advertised i is The changes in advertising are due to several influences; social media, change in consumer behaviour, and the intense competition between companies. Most likely these influences will continue to change the advertising industry for the next ten to twenty years.

As technology has advanced, so has advertising, which have used the advancements of social media to their advantage. Social media has changed drastically in just the past ten years, from Myspace to Facebook, interacting on the internet has become faster and even more personal. Look at Snapchat as an example. Snapping a picture and sharing it to your friends for up to 10 seconds is quickly becoming a new trend, and companies are noticing it’s popularity. Just like how advertising industries found ways to post ads all over facebook, companies are looking for ways to advertise through Snapchat. McDonalds and Taco Bell are some of the brands that have joined Snapchat. Snapchat is developing something called Snapchat Discovery that will show Snapchat users news, videos, and ads , which will open another channel of advertising. Since social media is always trying to create new ways to create closer interaction with the…

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