Pathos In Advertising

777 Words 4 Pages
In day’s society, the advertisement industry is needed to make rational decisions when purchasing goods. Advertisements are paid announcements that companies make to inform consumers about their products. The main role of advertisements is to inform and teach the consumers of the good of the product. Advertisements can be helpful in making decisions and as well as be misled. Advertisements are the reason why companies make profits off of unnecessary goods. There are companies today that misuse their power of advertising and advertise harmful products. If there are more advertisements created, then the sales of products will increase. Advertisements today draw consumers into purchasing goods, donating goods and as well as continuing to use …show more content…
The ads create a positive and emotional approach to attack the consumer into thinking they have to follow the advertisement. Let’s take the Red Cross for example, “…we help save lives… simple actions we can take…doesn’t take much time…become part of something bigger than us all”, the use of pathos is vivid (Red Cross). Red Cross uses an emotional approach to make consumers feel guilt for not donating blood. The target is set perfectly; giving blood is a selfless act and they use guilt to attract people towards donating blood. Their reason for consumers to donate blood is simple, they want more blood for their company. Getting people to donate blood by targeting them by using guilt is smart choice. The company is looking towards their benefit, they get their blood and it is donated to them. The advertisement for Red Cross is smartly …show more content…
“Powdered milk in countries which have no sanitary water supply to make them safe to use, thus causing diseases and death to a great number of babies…no one has an economic interest in advertising breast-feeding, which is the best and cheapest way…have an interest for advertising powdered milk” (Sesana). According to Sesana, there are companies today that make advertisements in a form of violence. They create ads in countries that do not have sanitary water and advertise powdered milk, while breast milk is the best and safest option. Companies that think of their own progress do not think of the harm that comes with their

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