Advertisement can consider as a part of the American culture because America’s economy is build up by consumption. Americans love to spend money to buy the best produce to reward their hard work. No matter how time change, advertisement will never end; because advertisement always change along with our consumption needs. As the market become more worldwide, consumers have more choices to choose product from different brand; therefore, producers have to use different types of advertisement strategies to attract consumers’ attention. Now, I will show you two advertisement that Dove used to promote its beauty soap in different time period; one of the advertisement was used it in 1970 and another one is use more recently. According to those
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In addition, the model look directly to the front and feels very confident, just like she is the best. The description of this product is shown on the advertisement, “Discover a daily beauty treatment for radiant skin.” (Dove Ad, recently) In addition, it try to stand out the point by bold key sentences in the description of the product, “Dove is not a soap. It’s a Beauty Bar.” (Dove Ad, recently) Other than description, it also show a sign of Dave is number one recommended. Overall by reading the description, consumer can get the message of Dave is different from other soap because it is with ¼ moisturizing cream and make their skin cleaner by every time they use it. By given the basic information of these two advertisement, I will start to make deeper analysis on each of its sales …show more content…
Furthermore, Solomon explains “Guilt” ads is try to force consumer to buy their product by elicit their fear and guilt (page 174). There is a good example of “Guilt” ads occur in old advertisement of Dove, the facial expression of the model in the second and third image indicate that if you choose not to buy this product, you will feel sorry for yourself. It also indicate if you want to make yourself happy, then you must buy it. In fact, it shows if you are a responsible person and want you skin be smoother, then you must get rid of the drying soap and buy Dove soap. These two images give the comparison between two products and force consumer to best product and be a happier
In addition, the model look directly to the front and feels very confident, just like she is the best. The description of this product is shown on the advertisement, “Discover a daily beauty treatment for radiant skin.” (Dove Ad, recently) In addition, it try to stand out the point by bold key sentences in the description of the product, “Dove is not a soap. It’s a Beauty Bar.” (Dove Ad, recently) Other than description, it also show a sign of Dave is number one recommended. Overall by reading the description, consumer can get the message of Dave is different from other soap because it is with ¼ moisturizing cream and make their skin cleaner by every time they use it. By given the basic information of these two advertisement, I will start to make deeper analysis on each of its sales …show more content…
Furthermore, Solomon explains “Guilt” ads is try to force consumer to buy their product by elicit their fear and guilt (page 174). There is a good example of “Guilt” ads occur in old advertisement of Dove, the facial expression of the model in the second and third image indicate that if you choose not to buy this product, you will feel sorry for yourself. It also indicate if you want to make yourself happy, then you must buy it. In fact, it shows if you are a responsible person and want you skin be smoother, then you must get rid of the drying soap and buy Dove soap. These two images give the comparison between two products and force consumer to best product and be a happier