Within the article "Acting Live: TV Performance, Intimacy, and Immediacy (1945-1955)" by Rhona Berenstein, she argues how commercialism enhanced by live tv was placed upon the public in subtle but impact ways. Television as a whole transformed what radio had begun, it brought the intimacy that radio held to a visual level. Television however unlike radio hide perhaps its true agenda which Berenstein argues.
Advertising companies took advantage of the new and unknown reality that surrounded the public. Undenounced to the public with this new reality came a way for advertising companies to push their products onto the public. For instance when a television actor would finish his segment he would drink a cup of coffee and then instruct the
Advertising companies took advantage of the new and unknown reality that surrounded the public. Undenounced to the public with this new reality came a way for advertising companies to push their products onto the public. For instance when a television actor would finish his segment he would drink a cup of coffee and then instruct the