Dos Equis Beer Advertisement Analysis

Decent Essays
In our modern life, it is inevitable that advertising can be seen in everywhere, it acts as competitiveness between brands to attract people to purchase merchandise.
Those brands eventually own professional designers who come up their ideas and their products could add greatly to advertisement campaign of a company.
To be particular, a glamorous advertisementi s designed based on a short story, containing famous characters such as a favored actor or singer, or similar to a music video with an easily remember melody.
Jonathan Goldsmith, the most interesting man in Dos Equis Beer’s advertisement, is an explicit evidence that his appearance helped double the profits of the brand, which was probably because the audiences enjoyed the character and

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