Commercial advertising has very interesting aspects into how they are used to convince the buyer why should they buy the item, or why it’s better than other company's products. In Mac vs PC, and PC vs Mac ads they used Colors, Product Characterization, and Product Presentation to convince the audience why there product is the best. They use a very simple, and similar technique that will grab an audience's attention. This technique will be used for many years to come, and will soon be used against them. With the rise of of demand of technology the suppliers have made more advertisements.
Color is used in many ways in different advertisements it would be used to draw the audience's attention to whatever they are trying to get to, or just to …show more content…
If not used right it could cause many confusions, or make the wrong Object the focus. In Mac vs PC They use these two people as a representation of computers, and they both speak about their features with Mac always beating PC. In most of the Mac vs PC advertising it would show Mac with a happy, cool, and honest personality for example how he talks it’s very helpful, and supportive. While PC is stuck up, and rude for example he would interrupted the Mac while he is talking, or make a bad comment about Mac.
Product Characterization was used in a very different yet similar goals in PC vs Mac they would use real computers instead of humans, but with the same purpose. The role are switched now from the Mac vs PC now the PC is the one outsmarting the Mac. The PC now took the role as the “cool guy” of the advertisement. It would start with a white background again with PC having a colorful keyboard, and a good looking home screen that makes the PC look fun. While Mac has a word document out which is portrayed as boring, or …show more content…
In one of the advertisements there were no words needed to be spoken. In the ad it tells how thick the Mac was, and how thin the PC was it really didn’t make much of a difference the Mac was 17mm, and the PC was 14mm. Only a 3mm difference wasn’t a big deal, but how they used wording change it. They used Thick for the Mac, and Thin for the PC to make the audience see it more clearly. In another ad they showed the PC, and Mac talking about there product and there favorite thing about it, and it ending with the Mac having a ipad, and a notepad out at the end. This made the audience see that if you buy a PC you won’t need a extra Ipad, and
Color is used in many ways in different advertisements it would be used to draw the audience's attention to whatever they are trying to get to, or just to …show more content…
If not used right it could cause many confusions, or make the wrong Object the focus. In Mac vs PC They use these two people as a representation of computers, and they both speak about their features with Mac always beating PC. In most of the Mac vs PC advertising it would show Mac with a happy, cool, and honest personality for example how he talks it’s very helpful, and supportive. While PC is stuck up, and rude for example he would interrupted the Mac while he is talking, or make a bad comment about Mac.
Product Characterization was used in a very different yet similar goals in PC vs Mac they would use real computers instead of humans, but with the same purpose. The role are switched now from the Mac vs PC now the PC is the one outsmarting the Mac. The PC now took the role as the “cool guy” of the advertisement. It would start with a white background again with PC having a colorful keyboard, and a good looking home screen that makes the PC look fun. While Mac has a word document out which is portrayed as boring, or …show more content…
In one of the advertisements there were no words needed to be spoken. In the ad it tells how thick the Mac was, and how thin the PC was it really didn’t make much of a difference the Mac was 17mm, and the PC was 14mm. Only a 3mm difference wasn’t a big deal, but how they used wording change it. They used Thick for the Mac, and Thin for the PC to make the audience see it more clearly. In another ad they showed the PC, and Mac talking about there product and there favorite thing about it, and it ending with the Mac having a ipad, and a notepad out at the end. This made the audience see that if you buy a PC you won’t need a extra Ipad, and