Coca Cola tends to make commercials using pathos. While we are watching the commercial it wants us to feel happy. It wants the audience to think if you drink coke you will be a happier person than you were.
First thing that shows this is the background noise they use in the beginning. This noise implements happiness because it so high pitched. While listening to the sound you also see a clear image in front of you of the drink. This commercial commercial is airing during the superbowl meaning that most of the people watching want to feel some sort of excitement and happiness. Another thing I noticed was the wording used to describe what we see. During this commercial they use “friends and ice” as an example meaning with ice everything is
First thing that shows this is the background noise they use in the beginning. This noise implements happiness because it so high pitched. While listening to the sound you also see a clear image in front of you of the drink. This commercial commercial is airing during the superbowl meaning that most of the people watching want to feel some sort of excitement and happiness. Another thing I noticed was the wording used to describe what we see. During this commercial they use “friends and ice” as an example meaning with ice everything is