In the United States, a person may be exposed anywhere between 300 to 1,500 advertisements per day and over 100,000 each year (Potter). Billions of dollars are primarily spent on advertising the beauty and fashion industries. In America, a women’s self-image in society is affected by the unattainable perfection portrayed by advertisements through Photoshop, affecting the way they are represented and their health. Over the years, beauty and fashion industries have come under fire due to their misleading images. Although there are various impacts this has caused, this paper will only focus on three. How mass media promotes the “ideal body” through advertisement using Photoshop, the representation of women in advertisements, and effects, this
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Some products in the market contain explicit connotations of sexuality and advertisers feed on the man-made definition of ‘perfection.’ The effect of creating names is that they carry stereotypes, myths, and ideas that may seem unharmful because they might help sell something, but it is much deeper than that. For example, sometimes provocative cosmetic names ranging from “Lip Junkie”, “Bad Education”, “Ecstasy”, “Boyfriend Cheater”, “Striptease”, “Feminine Dangerous”, “Wicked Attraction”, “Beautiful Liar”, “Orgasm” and “China Doll” are not an uncommon phenomenon in modern advertising today (Radzi, Nur Syuhada Mohd and Musa). Looking carefully at some of the names given to products, they are offensive; China Doll, for example, is offensive to many Chinese American …show more content…
Where sexism is concerned, evidence suggests that high exposure to this kind of representation of women affects the viewers’ self-consciousness, self-worth and social-anxiety level (Rai, Tehseem and Kalsoom). As mentioned before, the names given to products are carefully crafted to create impact through creative wordplay, a hint of sensuality and sexual innuendoes, mainly because sex sells. The stereotypical depiction of women through the choice of words in advertising language is worrying because a majority of women who read the advertisements are mothers who have roles in nurturing their children (Lafky, Duffy, Steinmaus & Berkowitz).
The exposure to the beauty ideal disseminated by the media is related to an increased perception of the importance of beauty and reduced satisfaction with personal appearance. Women often beat themselves up, because of the belief that they are not perfect or beautiful. In Florian Arendt’s research article, she mentions health-related problems caused by all of this. She
Some products in the market contain explicit connotations of sexuality and advertisers feed on the man-made definition of ‘perfection.’ The effect of creating names is that they carry stereotypes, myths, and ideas that may seem unharmful because they might help sell something, but it is much deeper than that. For example, sometimes provocative cosmetic names ranging from “Lip Junkie”, “Bad Education”, “Ecstasy”, “Boyfriend Cheater”, “Striptease”, “Feminine Dangerous”, “Wicked Attraction”, “Beautiful Liar”, “Orgasm” and “China Doll” are not an uncommon phenomenon in modern advertising today (Radzi, Nur Syuhada Mohd and Musa). Looking carefully at some of the names given to products, they are offensive; China Doll, for example, is offensive to many Chinese American …show more content…
Where sexism is concerned, evidence suggests that high exposure to this kind of representation of women affects the viewers’ self-consciousness, self-worth and social-anxiety level (Rai, Tehseem and Kalsoom). As mentioned before, the names given to products are carefully crafted to create impact through creative wordplay, a hint of sensuality and sexual innuendoes, mainly because sex sells. The stereotypical depiction of women through the choice of words in advertising language is worrying because a majority of women who read the advertisements are mothers who have roles in nurturing their children (Lafky, Duffy, Steinmaus & Berkowitz).
The exposure to the beauty ideal disseminated by the media is related to an increased perception of the importance of beauty and reduced satisfaction with personal appearance. Women often beat themselves up, because of the belief that they are not perfect or beautiful. In Florian Arendt’s research article, she mentions health-related problems caused by all of this. She