Women in Media
Jean Kilbourne provides an examination of the way the female body is scrutinized, objectified and bantered in advertisements. Kilbourne directs the audience through a numerous amount of images that she has been collecting and analyzing since the 1960’s, she makes some jokes filled with mockery and mixes it with her unblunted criticism. While the ads that are made visible offer a wide variety of products they use a confining elusive standard of female beauty and sexuality to sell them. The result is damaging to our collective self as far as the way we view real women and ourselves. The issue related to the advertisements presented in this film include a sharp setback in the self esteem experienced by adolescent females eating …show more content…
She is photographed naked with her body marked with dotted lines, similar to one with a cow on it on a butchers wall. Her body parts are labeled as shoulder, foot arm and her butt is marked as fat. The colors of this advertisement are similar to earthy tones and very dull colors. This gives the idea that women are nothing more but a piece of meat or as though they can be owned like cattle on a farm. Another advertisement that shows the complete opposite representation of females, photographer Meg Gaiger captures a little girl between the ages of 8 and 10, sitting down with cut outs from magazines of supermodels scattered around her. She has one of the pictures from the magazine sitting on her lap that she seems to be particularly interested in. The girl is grabbing her stomach with one hand while she has scissors in the other hand, giving the interpretation that she’s going to cut off some her stomach to look like the model in the picture. This advertisement shows how media can provide a false perception of what the female body should look like. This photo captures society in a disgrace that a photographer was able to capture perfectly. Magazines and other types of media are changing the way younger people view their own bodies and how we have an unrealistic perception of “perfect” has shaped young minds to hate their bodies even drawing in the ones who haven’t even reached
Jean Kilbourne provides an examination of the way the female body is scrutinized, objectified and bantered in advertisements. Kilbourne directs the audience through a numerous amount of images that she has been collecting and analyzing since the 1960’s, she makes some jokes filled with mockery and mixes it with her unblunted criticism. While the ads that are made visible offer a wide variety of products they use a confining elusive standard of female beauty and sexuality to sell them. The result is damaging to our collective self as far as the way we view real women and ourselves. The issue related to the advertisements presented in this film include a sharp setback in the self esteem experienced by adolescent females eating …show more content…
She is photographed naked with her body marked with dotted lines, similar to one with a cow on it on a butchers wall. Her body parts are labeled as shoulder, foot arm and her butt is marked as fat. The colors of this advertisement are similar to earthy tones and very dull colors. This gives the idea that women are nothing more but a piece of meat or as though they can be owned like cattle on a farm. Another advertisement that shows the complete opposite representation of females, photographer Meg Gaiger captures a little girl between the ages of 8 and 10, sitting down with cut outs from magazines of supermodels scattered around her. She has one of the pictures from the magazine sitting on her lap that she seems to be particularly interested in. The girl is grabbing her stomach with one hand while she has scissors in the other hand, giving the interpretation that she’s going to cut off some her stomach to look like the model in the picture. This advertisement shows how media can provide a false perception of what the female body should look like. This photo captures society in a disgrace that a photographer was able to capture perfectly. Magazines and other types of media are changing the way younger people view their own bodies and how we have an unrealistic perception of “perfect” has shaped young minds to hate their bodies even drawing in the ones who haven’t even reached