Wear Seat Belt Analysis

In the ad Embrace life the main purpose is to make sure you wear your seatbelt. It shows you that wearing your seat belt could save you from an unexpected crash, and if you care about your family and yourself than you need to wear it. In this video there are three people, a father, mother, and a daughter. It starts out with slow music and the father reaching out his hand to pretend to start his car. Then pretending to rev his engine like he is about to drive somewhere. Then it shows that they are in their front living room, the mother and daughter are smiling while looking at the father, and sitting on their couch. The father is in the middle of the room, sitting on a chair, giving the notion that he 's pretending to drive a car, he has a …show more content…
After turning his head, he suddenly has a frightened look on his face and the camera slowly zooms in. The camera is on the daughter again and she now has a very worried look on her face. It shows the father again, he 's lowering his face and pretends to steer his car to the left like he is trying to get out of the way of whatever is supposedly happening. Then it shows the mom and daughter, the daughter jump up from the couch and hops to the ground and her mother follows her from behind. It shows the daughter running towards her dad and wrapping her arms around his waist and then she grasps her father with both of her hands together. Then her mother runs behind the dad and her arms wrap around his shoulder and torso and her hands clasp, and together they make a pretend seat belt around the father. The music gets very dramatic, after they make the pretend seatbelt the father jolts as if he’d been hit. He kicks the table that was in front of him with his feet, and there were pieces of mirrored glitter that fly up that give the effect as if the glass had been shattered. The music gets louder and more dramatic as it’s showing the glitter being flown everywhere and the father getting back up from being jolted forward. He gets up with a soft