Becker (2014) acknowledges a problem that GM is facing is its failure to innovate. Becker credits GM’s “sit back and settle” approach to its current engineering design as problematic (Becker, 2014). Becker contends this approach is a counterproductive approach because GM’s sights are set on profits, rather than investing in its future. This approach, according to Becker (2014), is ineffective as a result of evolving technology is being developed by its competitors while GM stays idle.
Additionally, Becker contends another issue GM is facing is the legislative battles over mechanical failures and recalls are counterproductive to the future of the company. According to Becker, “Every minute GM spends in the courtroom is doing harm to the company by using resources and spending time better suited to building better vehicles are being exhausted” (Becker, 2014). This Becker explains its taking a toll on GM’s image in the eyes of the consumer. Moreover, GM is facing a huge public relations