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Gatorade: Brand Positioning Affects Consumer Behavior

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Brand: Gatorade
Objectives:
Discover the Following: - Consumers' general opinions concerning the Gatorade brand. -How Gatorade's current brand positioning affects customer behavior. - How best to construct a new campaign to reach new customers. -Why consumers choose Gatorade over alternatives.
Questions:
1. Do you drink enriching drinks? Why?
2. What do you think when you hear Gatorade?
3. When do you drink Gatorade? - When working out? - With meals? - What is your favoriate flavor? Why?
4. Explain how Gatorade taste?
5. Are you familiar with Gatorade advertisment? Describe them?
6. How do they make you feel?
7. How do you feel about (athletes, children, non-athlethes) drinking Gatorade?
8. If you do not drink Gatorade, do you

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