Foxconn Employee Suicide Crisis Case Study

1567 Words 7 Pages
Register to read the introduction… In the first five months of 2010, 12 Foxconn employees committed suicide. The set of suicide has drawed attention to medias and reports and has created a bad reputation for this organization.
3.2 Crisis Communication
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4.1 Importance of Crisis Communication
The purpose of a good crisis communication is to help handling and eliminating crisis, as well as minimizing the damage of the business’ image and reputation. “Crisis communication is about spin control. The job of the crisis communicators is to spin a negative situation so it appears to be a positive one” (Wolburg, 2011). Another purpose is to inform people who might be affected by the crisis to protect themselves physically and psychologically. (Heide&Simonsson, 2014)
4.2 Crisis Communication Process
“Understanding crisis management process is a necessity for effective crisis communication” (Coombs 2012, p.6). The crisis’ process is divided into three stage model to make it easier to understand, described, and analysed (Heide&Simonsson, 2014):
4.2.1 Pre-Crisis
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Each member should be given the specific responsibilities or duties, to make them easy to follow when crisis occurs. The next step is to train them. Understanding different cultures of each member are needed for a business to be more effective during and after crisis. The right spokesperson is also necessary as they are the one who address stakeholders with carefully crafted message. Other employees act as an informal communicator. (Schmidt&Chase, 2013)
Next, an organization should have decision-making about how to manage potential crisis. They should create crisis portfolio, crisis message or speech to people outside, and prepare a press release templates. Refining crisis communication system is also necessary.
Before the crisis occurs, a good relation with internal members, as well as outside agencies and media, can minimize bad image risk and give an efficient and effective response during the crisis. This also allows an organization to get more information and brings clarity about the crisis, which may help in recovery (Fearn-Banks 2009, p.7). Informing pre-crisis message to internal and external members about potential crisis can also help them as resistance to any negative reaction.
(Coombs&Holladay 2012,p.20; Veil&Husted,

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