Essay about Flipkart
The Indian youth is embracing the boom in e-retailing and this boom is headed by the Flipkart in almost every market segment. The market share of Flipkart is so predominant that even the offline stores are getting heavily affected. But what has made this new comer such a force in market that even the global giant like Amazon is feeling the heat of competition in India?
The story starts when two guys Sachin Bansal and Binny Bansal alumni of IIT Delhi working in Amazon quit their jobs and start their startup in September 2007 with initial funding of Rs 4 lakhs at Bangalore. They adopted the Amazon model in India and started with books category because they are easy to store, low cost of …show more content…
With the increase of competition their focus is shifted on using data crucially to personalize shopping and predictive analytics. One of the main reasons behind the introduction of their own payment gateway”Pay Zippy” is to understand the pattern and payment habits of customer. Flipkart showed very quick responsiveness by launching a personalize mobile app which now shares 40% of their total traffic base and