When faced with advancing in technology, there is an added pressure amongst small business owners to meet the demands of customers; these customers assume there is an ability to work with any business via internet (Sleeter, 2014). Because many customers expect to use the internet to learn about a business, place product orders, and complete transactions online without the hassle of phone conversations or driving (Sleeter, 2014). Cookie Monstars is able to meet this demand, but there is a bigger opportunity to advance technologies. The business currently has the capabilities to expand the payment system to include additional ways a customer can purchase products. This advance in technology will meet the demands of customers that have forced businesses to adapt to accepting payments via PayPal and mobile swipe cards (Sleeter, 2014). Cookie Monstar’s competitors have been slow to adopt the new technology advancement of online ordering and purchases for future
When faced with advancing in technology, there is an added pressure amongst small business owners to meet the demands of customers; these customers assume there is an ability to work with any business via internet (Sleeter, 2014). Because many customers expect to use the internet to learn about a business, place product orders, and complete transactions online without the hassle of phone conversations or driving (Sleeter, 2014). Cookie Monstars is able to meet this demand, but there is a bigger opportunity to advance technologies. The business currently has the capabilities to expand the payment system to include additional ways a customer can purchase products. This advance in technology will meet the demands of customers that have forced businesses to adapt to accepting payments via PayPal and mobile swipe cards (Sleeter, 2014). Cookie Monstar’s competitors have been slow to adopt the new technology advancement of online ordering and purchases for future