Chick-Fil-A Case Study

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Technology has a monumental impact on society and in the way we live our day-to-day lives. Its simplified the most mundane tasks, such as making in-store purchases, by developing more innovative and effective ways to reduce our routinely and tiresome duties. For example, apps such as Google Wallet and Apple Pay, help consumers make transactions through their phones instead of swiping their credit cards. This new form of technology makes in-store transactions much easier and phone-friendly for end-users and companies alike. Food restaurants such as Chick-fil-A, have also jumped on this new innovative bandwagon by allowing customers to make in-restaurant purchases wirelessly through the Google Wallet and Apple Pay apps. Furthermore, the old days of reaching for your wallet and paying with your credit card seem to be long behind us, with just a simple tap on your phone your financial transactions can be now completed. But can mobile wallets be the next big technological takeover? Or is it just another technical disaster? …show more content…
What is Google Wallet/Apple Pay and what do they do? Google Wallet is a phone application that allows consumers to use coupons, credit cards, to make transactions without having to swipe your credit card (Digital trends. Web). Similarly, Apple Pay uses the same platform for their customers through their apple owned devices such as the iPhone 6, iPhone 6 Plus, iPhone SE, and apple watch. In addition, all devices must be NFC compatible and contain an NFC chip. The NFC (near-field communications) chip enables information to be transferred wirelessly and close-by without having to connect to the Internet. Once your phone is NFC compatible you are able to make in-store

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