Chick-Fil-A Case Study

Superior Essays
Technology has a monumental impact on society and in the way we live our day-to-day lives. Its simplified the most mundane tasks, such as making in-store purchases, by developing more innovative and effective ways to reduce our routinely and tiresome duties. For example, apps such as Google Wallet and Apple Pay, help consumers make transactions through their phones instead of swiping their credit cards. This new form of technology makes in-store transactions much easier and phone-friendly for end-users and companies alike. Food restaurants such as Chick-fil-A, have also jumped on this new innovative bandwagon by allowing customers to make in-restaurant purchases wirelessly through the Google Wallet and Apple Pay apps. Furthermore, the old days of reaching for your wallet and paying with your credit card seem to be long behind us, with just a simple tap on your phone your financial transactions can be now completed. But can mobile wallets be the next big technological takeover? Or is it just another technical disaster? Mobile Wallets such as Google Wallet and Apple Pay were respectively introduced to the world in 2011 and 2014. …show more content…
What is Google Wallet/Apple Pay and what do they do? Google Wallet is a phone application that allows consumers to use coupons, credit cards, to make transactions without having to swipe your credit card (Digital trends. Web). Similarly, Apple Pay uses the same platform for their customers through their apple owned devices such as the iPhone 6, iPhone 6 Plus, iPhone SE, and apple watch. In addition, all devices must be NFC compatible and contain an NFC chip. The NFC (near-field communications) chip enables information to be transferred wirelessly and close-by without having to connect to the Internet. Once your phone is NFC compatible you are able to make in-store transactions. Google Wallet was developed by Google and MasterCard on May 26, 2011. In addition, Google wanted to create a app where consumers could send or receive money from their mobile phones or desktop computer. The app would also allow Android users to make in-store purchases. Likewise, Apple Pay was created by CEO Tim Cook on October 2014 adopting the same concept as Google Wallet, which enables Apple consumers to make financial transactions through the iPhone or any other Apple services. How does Google Wallet/Apple Pay work? First, your mobile device must be NFC compatible. For Apple users, Apple Pay only functions on the iPhone 6, iPhone 6 Plus, and iPhone SE. According to Apple, these are the only mobile devices that are NFC compatible and contain a Touch ID sensor (Macworld.com Web). Second, one must provide their account information on the Google Wallet/Apple Pay app. Consumers are typically asked to provide information such as “your account number, type of card, and any other relevant information” (Digital trends. Web). After this step is completed, “place your phone no further than two inches from a receiver and with one tap, you’ll pay for your item” (Digital trends. Web). For Apple Pay users, “you simply hold your iPhone up to a wireless payment terminal near the cash register, and then use Touch ID to complete your purchase” (Macworld. Web). Unfortunately, mobile wallets have been proven to be not as popular among consumers. According to a study by Mobile Research, “A mere 16 percent

Related Documents

  • Great Essays

    Qrt2 Task 2 Case Study

    • 4418 Words
    • 18 Pages

    This was the key reason for the choice to work with Go Daddy for this part of the website. The other influencing factor is free mobile customization. The mobile strategy is important in this day and age. Customers will be able to purchase products without coming into the salon and having them shipped directly to their homes. QRT2 – Task 1 15 Clients will be able to use credit and debit cards for their purchases.…

    • 4418 Words
    • 18 Pages
    Great Essays
  • Improved Essays

    The organizations I chose to compare are Chick-fil-A and Zaxby’s. A. The roles are very similar as both companies sell chicken and fries! Both companies have CEO’s and board members who strive to run their businesses following their values and mission statements. B. Both companies have similar inside cultures but one goes a little more.…

    • 717 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Both Chipotle and Chick-fil-A have similar philosophies about fresh and organic food supplies. The two fast-food restaurants are used to analyze internal processes, concepts and tools. A flowchart is depicted to show a visual representation of the original supply chain that may have led to Chipotles food contamination crisis. An additional flowchart is included to suggest an improved way to supply the Chipotle restaurant chains to prevent such an incidence. Chick-fil-A is analyzed and a flow chart is presented to evaluate how the manufacturing process can be improved to remain competitive.…

    • 1043 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    iPads have taken over by taking a customers order instead of just actually walking inside the restaurant and ordering it. 5. Providing new platforms for restaurants to engage with guests. Economic 1.…

    • 614 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    Chick-fil-An additionally supports many kinds of athletic and community events. On a national level, Chick-fil-A promotes two critical college football games, the Chick-fil-A Kickoff Game and the Chick-fil-A Bowl. The sponsorships permits Chick-fil-A to put their name before a setting that is watched by millions nationwide who might be athletes themselves or just simply sports fans While Chick-fil-A's principle target market is families especially kids, their auxiliary target market is athletes, sports fans and active people.…

    • 76 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Chick-Fil-A Evaluation

    • 456 Words
    • 2 Pages

    There are more and more fast food restaurants showing up in the country and the quality of the food is dropping. More of the restaurants just want the food in stock and do not care about the quality of the food purchased and how healthy it is. This is important because some people just want to make money and does not care about their customers. There is one restaurant chain unlike the other that still has real chicken as well as better quality. The restaurant is Chick-Fil-A. Chick-Fil-A still has real chicken and better food quality overall.…

    • 456 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Penny Synthesis Essay

    • 699 Words
    • 3 Pages

    In the present day of 2017, Americans no longer have the time for simple inconveniences. At the swipe of a card, purchases can be made in as…

    • 699 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    Chick-Fil A Short Story

    • 298 Words
    • 2 Pages

    When we walked in to the union there are different varieties of smells all around me. People are sitting down talking and eating you also see lines to the left and right. When I took look over at the empty space where Chick Fil A was I see KoFusion. At that point I want to just take off running to KoFusion like I was a little kid at Disney world. As Soon I walked up to the restaurant there was a long line, that happy feeling that I had went away fast very fast.…

    • 298 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Fast Food Nation: Final Exam 1. Schlosser paints quite a dire picture for how teenage workers are treated in the fast food industry. He describes how teenage workers are force to work long hours, even 12-hour shifts, after school and on the weekend, often in robbery-prone conditions. To make matters worse, the fast food industry is process-oriented and requires very little learned skills which lessen the teenager ability to negotiate working hours, salary, or others working conditions. Schlosser noted how the part-time nature of fast food work, and the high turnover rates also gave the workers little negotiating ability (p. 75).…

    • 1171 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Integration of Faith: Character Abraham Lincoln stated, “Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing”. The representation that character plays in marketing is paramount as it directly relates to the credibility of an organization. Corporate trustworthiness is defined as “the extent to which a company is seen as motivated to be honest, dependable, and sensitive to consumer needs” (Keller & Kotler, 2012).…

    • 596 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    “Hello, may I take your order?”, spoke the lady through the drive through speaker. “Yes, I would like a small Cheeseburger please.” “Would you like a side of cholesterol and a large cup of a sugar induced coma to go with that?” Essentially when ordering food from a branch of the fast food industry, this is what we are ordering. “The rise in the fast food industry has been linked to rising cases of obesity.…

    • 1409 Words
    • 6 Pages
    Improved Essays
  • Great Essays

    Starbucks Case Study

    • 2837 Words
    • 12 Pages

    This is an added value to the brand. It enhances the overall consumer experience. Starbucks is also enabling mobile payments. They are testing this in pilot locations in the US.…

    • 2837 Words
    • 12 Pages
    Great Essays
  • Improved Essays

    Then 2009 comes along and cryptocurrency was introduced by an anonymous person using alias Satoshi Nakamoto as his fake name to create bitcoin without being known to the world. Bitcoin was created with a really complicated blockchain that ended up being know to a lot of developers and the program that was used to create bitcoin was C++. mobile payments were expected to reach 670 billion dollars by 2015 but it has reached around 910 billion dollars used through m-commerce a year by 2015. In october 2014 apple pay was released then samsung pay was released august 2015 and finally android pay was released december 2016 and that was pretty much a built in app that comes with your phone that you can connect your credit card with your phone that allows you to pay for your goods and services through a really fast algorithm that allows you to pay with your fingerprint or face whether it’s online or in-store it has so much encrypted information with a really high weissman score to compress and encrypt your information that it makes it easy and safe to pay online with your phone without letting your credit card information…

    • 722 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Apple Absenteeism Essay

    • 725 Words
    • 3 Pages

    STRATEGIC ALTERNATIVE 2 During the past few years, there has been a sense of absenteeism for Apple’s when it comes to introducing new products and services. Presently, they have introduced the Apple Watch and Apple Pay, but those products and services have not had the same impact as the iPod or the iPhone at the time they were introduce. To sum up, there has been a lack of game changing products and services from Apple. For instance, Apple was not the only company introducing a smart watch or a new payment system.…

    • 725 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Introduction Chick-Fil-A is a company that owns and operates a US-based fast food restaurant chain. It offers a limited menu of chicken-based products such as sandwiches, nuggets, and salads. The company operates using a focused differentiated business level strategy that targets customers that prefer chicken-based products over typical beef-based fare. It addition it differentiates itself from its competitors by providing its customers with a high-quality product and excellent customer service.…

    • 497 Words
    • 2 Pages
    Improved Essays