Quick-Serve Fast Food

877 Words 4 Pages
Has the methods of promotion in the quick serve (fast food) industry in the United States contributed to child obesity? Child obesity is increasing every year, in the moment we speak. Many children are teased because of their weight, and physical appearance in school. Other children get other diseases such as diabetes if their weight is obese for a long period of time. These problems all start with what a child eats. As stated in CBS’s article, Fast Food Linked To Child Obesity, author Jamie Holguin wrote that “nearly one-third of U.S. children aged 4 to 19 eat fast food”. This problem starts with the diets children are fed at home. Parents and/or guardians can change the way they feed their children to help promote a healthier lifestyle and …show more content…
Advertising for unhealthy foods can be found from inside schools, to television, all the way back to print advertisements in magazines or newspapers. These advertisements most likely have some sort of pop culture tied into them. Big chains such as McDonalds, Burger King, and Taco Bell gain endorsements aimed towards children. They promote their specialized meal plans for children such as the “Happy Meal”, “Burger King Kid’s Club” or child sized portions found at many restaurants. McDonald 's provides trinkets, or toys with their kids meal, and Burger King used to give rewards or crowns to kids who frequented their chain. This is a specific type of advertising, that offers rewards for brand loyalty. This type of promotion factored heavily which caused children to want to attend the quick-serve chains more often than how often they previously used to. Children are more attracted to rewards and toys rather than getting nothing out of visiting the restaurant. I know for a fact that when I was a kid I would want to visit these chains, and eat these meals just so I could get a toy or just so I could say that I went to the chain. This form of advertising brings in children and contributes to the rising rates of child

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