Promoting Obesity Advertisements are everywhere, and when it comes to food, food has a heavy influence on what people eat especially when junk food is the most influential. Unhealthy eating choices are what America is suffering from and commercials are playing a pivotal role in that. Both adults and children watch TV, but food marketers make the most money off of children because they are easy targets to advertise to. Television is not the only source of food advertisement since the internet also does advertise but differently. Marketers rely on promotions and mascots that can influence people to go out and buy their product that is usually unhealthy food. Healthy food is not being marketed the same way unhealthy food is because if it was,
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“... children, ages 8 to 18, consume multiple types of media (often simultaneously) and spend more time (44.5 hours per week) in front of computer, television, and game screens than any other activity in their lives except sleeping” (APA). In an article by Dr. Bridget Kelly, a senior lecturer in public health and accredited practicing dietician school of health and society at University of Wollongong, explains how if a person sees an ad of the same thing a lot of times when using the internet they will later want to get that thing (5). On the internet, it is not easy to avoid advertisements for products since most websites earn their money by having advertisements on their websites. Seeing a Cheetos ad every now and then, the person will later probably end up craving for some Cheetos. In an another article by Becky Freeman, Bridget Kelly, Louise Baur, et al, who are all researchers at different universities and have PhDs’, conducted an analysis where they found that many young adults interacted and engaged on 4 brands of food on Facebook by clicking on their page or playing interactive games (Freeman, et al e56). Some apps may have nothing to do with a certain food brand and there will pop up a …show more content…
Healthy food isn’t being marketed the same way unhealthy food is, and if that doesn’t change then our society will have a harder time getting healthier. When marking healthy foods, advertisers should be more smart and look how unhealthy foods market their foods, because they must be doing something right to be able to get that person to go buy their product. Mascots and cartoon characters are very effective when it comes to children, so when advertising for children thinking of a good mascot or cartoon character to use is essential to convincing and appealing to children. On the internet instead of advertising more junk food, healthy foods should show up every now and again to put that idea of wanting to have that product later. Parents should watch what their children eat, because if they don’t put attention to their children then they will probably end up making bad food choices and be very unhealthy. Food marketers should focus more on healthy foods and less on the unhealthy foods to ensure a healthier future for our
“... children, ages 8 to 18, consume multiple types of media (often simultaneously) and spend more time (44.5 hours per week) in front of computer, television, and game screens than any other activity in their lives except sleeping” (APA). In an article by Dr. Bridget Kelly, a senior lecturer in public health and accredited practicing dietician school of health and society at University of Wollongong, explains how if a person sees an ad of the same thing a lot of times when using the internet they will later want to get that thing (5). On the internet, it is not easy to avoid advertisements for products since most websites earn their money by having advertisements on their websites. Seeing a Cheetos ad every now and then, the person will later probably end up craving for some Cheetos. In an another article by Becky Freeman, Bridget Kelly, Louise Baur, et al, who are all researchers at different universities and have PhDs’, conducted an analysis where they found that many young adults interacted and engaged on 4 brands of food on Facebook by clicking on their page or playing interactive games (Freeman, et al e56). Some apps may have nothing to do with a certain food brand and there will pop up a …show more content…
Healthy food isn’t being marketed the same way unhealthy food is, and if that doesn’t change then our society will have a harder time getting healthier. When marking healthy foods, advertisers should be more smart and look how unhealthy foods market their foods, because they must be doing something right to be able to get that person to go buy their product. Mascots and cartoon characters are very effective when it comes to children, so when advertising for children thinking of a good mascot or cartoon character to use is essential to convincing and appealing to children. On the internet instead of advertising more junk food, healthy foods should show up every now and again to put that idea of wanting to have that product later. Parents should watch what their children eat, because if they don’t put attention to their children then they will probably end up making bad food choices and be very unhealthy. Food marketers should focus more on healthy foods and less on the unhealthy foods to ensure a healthier future for our