If You Pitch It, They Will Eat By David Barboza

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Targeted advertising, along with junk food availability, has contributed to unhealthy eating habits in our society. In David Barboza’s “If You Pitch It, They Will Eat” (2003), Barboza claims that “Product tie-ins are everywhere. There are SpongeBob SquarePants Popsicles, Oreo Cookie preschool counting books, and Keebler’s Scooby Doo Cookies”. He is basically saying that there are big junk food companies trying to push their advertising onto things that kids find interesting. I remember the same thing happening when I was a kid, I would be conned into getting a box of SpongeBob macaroni just to find out it was the same old mac and cheese. Junk food availability is another factor that plays into students unhealthy eating habits. In Michael Pollan’s

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