Fair & Lovely

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Fair & Lovely is currently implementing the growth strategy which involves the expansion of the company. One of the expansions done by Fair & Lovely company is not only selling the product for women, it also produces product for men. Fair & Lovely introduce the new product which is ‘Menz Active’ fairness cream target for men. This expansions done is the improvement of an existing product to target at all classes of people and attract more consumers to patronize it.
Other than the improvement of existing product, Fair & Lovely also increases its promotion and marketing efforts to try to expand its market shares. One of the examples that can be seen is provide offers and discounts for its product. For example buy 4 free 1 offers. In addition,

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