Facebok Essay

2806 Words Dec 10th, 2015 12 Pages
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|Personality Traits and Facebook Use |
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|Author James |
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Research suggests that personality dictates specific Internet preferences so that is one way that businesses know how to market their products on social media. Furthermore the influence of personality on engagement with social networking sites will determine one’s preferences. Based on this information this paper will look compare online behavior between introverts and extroverts to see if they differ in their use of the internet and social networks. The effects of self-esteem, narcissism, loneliness, shyness and boredom proneness on Facebook usage were also investigated. The influence of the Big Five personality traits on Facebook usage was also discussed.

Keywords: social networking service; online community service, profile

Topic: Personality Traits and Facebook Use

What is Social Networking?
First of all, the way people communicate has undergone a significant alteration since the dissemination of social network sites. A social networking service is an online service, platform, or site that focuses on facilitating the building of social networks or social relations among people who, for example, share interests, activities, backgrounds, or real-life connections. A social network service consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. Most social network services are web-based and provide means for users to interact over the Internet,

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