Canada is found to have the highest levels of media and telecommunications vertical integration in the world due to the vast amount of supply chains owned by a single company (Nowak, 2015). Great examples of vertical integration include new competitors such as Rogers Communications and Shaw Communications jointly owned Shomi service and Bell’s CraveTV. They both have entered the market to keep Canadian consumers in their television services. Shomi and Crave TV are referred as subscription video-on demand- services (SVOD), they are both owned by telecommunication providers and described as complementary services. Although Crave TV has been offered to all TV providers in the country. On august 20, 2015, Canada’s Over-The-Top (OTT) picture changed
