E Marketing: The communication team unprecedentedly uploaded and introduced the ‘Baby & Me’ video ad on the Internet. Evian’s YouTube Channel is considered its main channel for its promotion. …show more content…
The institute aspires to save and protect wetlands and endorsing efficient water organization in third world countries. Evian presents itself as an expert in the field, which effectively augments customers’ trust and loyalty to the brand with respect to its distinguished history in the field. Evian’s connotation with the Institute prompts its role in effectuating social responsibility, one that is concerned with refining the quality of life for the challenged third world countries, consequently depicting Evian as their savior. When customers know that part of Evian’s revenue is set to assist others for a good cause, they are encouraged to buy Evian water, despite the fact that Evian water is three times the price of other