(Jayakumar, Tahora, 2016) In Apple attitude, the protection and privacy of Apple’s customers and partners estimated at least 1 billion devices (Statt, 2016) dictate their refusal based on the amount of the good for the largest amount of people. Similarly, rights of the users to choose privacy and the integrity of Apple to provide secure and encrypted products to its customers. Moreover, Apple competitive advantages, costs, and level of effort to build a backdoor to the iPhone could have future negative consequences on consumers’ expectations, sentiments, and trust. (Jayakumar, Tahora,
(Jayakumar, Tahora, 2016) In Apple attitude, the protection and privacy of Apple’s customers and partners estimated at least 1 billion devices (Statt, 2016) dictate their refusal based on the amount of the good for the largest amount of people. Similarly, rights of the users to choose privacy and the integrity of Apple to provide secure and encrypted products to its customers. Moreover, Apple competitive advantages, costs, and level of effort to build a backdoor to the iPhone could have future negative consequences on consumers’ expectations, sentiments, and trust. (Jayakumar, Tahora,