Business Case Analysis: Jamba Juice

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Component 1: Article Summary Most people like to drink juices or smoothies as a substitute of meals or snack foods. Juices or smoothies tastes good and, also, offer healthier treat than other snack options. Robin Goldwing Blumenthal in his article Drink up! explains that juice of spinach, kale cocktails, fruit smoothies and all types of nutrients that become drinks are an obsession for all consumers. As result of the growth of the smoothie markets, food chains, and quick service restaurants such as Starbucks are introducing vegetable beverages, blends and “a line of cold-pressed vegetable and fruit juices.” (Goldwing, R.) Jeff Hansberry, Starbucks’ president says “Our customers have been making requests for healthier food and beverages.” Starbuck is not the only company that are making changes. In 2006, Pepsi bought Naked Juice for an estimated $450 million from North Castle Partners. Also, Bolt house Farms shares shelf space with Coca-Cola’s Odwalla brand. Goldwing, also names in his article different juices companies such as Juice Press, Organic Avenue, Earthbar and Jamba Juice. The company Jamba Juice caught …show more content…
This company is recognized for their healthy fruit smoothies which present many different flavor combinations. Thus, their specialization are fresh squeezed juices, healthy fruit smoothies, organic tea letters, hot teas, and oatmeal made with organic steel cut oats. Also, healthy small meals such as wraps, salads, sandwiches and different baked goods and snacks ( They opened the first store in San Luis Obispo, California. Today, they have 884 stores worldwide, 720 franchise-operated stores in the United States, and 70 franchise stores in international locations (The New York Time, 2016). “Jamba is shifting its business model to 60 % franchise-owned stores from 70% company-owned outlets in order to juice results.” (Goldwing,

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