Environmental Factors Affecting The Marketing Mix Essay
Environmental factors Impacts on the marketing mix
Selected environmental factor 1: Social and cultural forces Promotional strategies should focus on that the café can deliver an enjoyable and comfortable dining ambience for different types of customers
Selected environmental factor 2: Demographic factors Product strategies should be focusing on adding different product lines with different ingredients and tastes available to attract more customers
- Describe consumer priorities, needs and preferences in relation to the identified marketing opportunity or opportunities. Use the research that you completed in BSBMKG501B to complete this question.
required or preferred products/services: customers prefer the all organic or healthy ingredients added in during the coffee production process. Any artificial ingredients such as sugar or coloring are not recommended in the production process.
preferred price point: customers consider the middle price ranges of $3.5 is the acceptable pricing as with the provided coffee product volume and charged prices are matched and appropriate.
preferred method of payment: majority of customers would like to pay by cash and only a small amount of customers would like to pay by credit cards.
- How will consumer priorities, needs and preference impact on the marketing mix selected?
Consumer priorities, needs and preference Impacts on the marketing mix…