- How could the environmental factors you have identified impact on the marketing mix?
Environmental factors Impacts on the marketing mix
Selected environmental factor 1: Social and cultural forces Promotional strategies should focus on that the café can deliver an enjoyable and comfortable dining ambience for different types of customers
Selected environmental factor 2: Demographic factors Product strategies should be focusing on adding different product lines with different ingredients and tastes available to attract more customers
- Describe consumer priorities, needs and preferences in relation to the identified marketing opportunity or opportunities. Use the research that you completed in BSBMKG501B to complete this question.
required or preferred products/services: customers prefer the all organic …show more content…
What promotional strategies is Parcelforce Worldwide using to meet identified needs? How does the company decide on which promotional activities give the best return on investment?
o Use the direct mailing promotional tools to tell customers what products and services the company is offering o Use the email systems to inform both current and potential customers
6. Describe one further change that Parcelforce Worldwide could make to any aspect of the marketing mix.
o Increase the product lines and service delivery to as many international markets as possible o To be more understanding for the customer needs and demands to modify its current product lines to better meet their expectations
7. What do you think was a key success factor for Parcelforce Worldwide in adjusting its marketing mix?
o Improve and increase different product ranges and categories o Focus on product and business partnership and sustainability development o Restructure the promotional strategies to focus on informing more potential
Environmental factors Impacts on the marketing mix
Selected environmental factor 1: Social and cultural forces Promotional strategies should focus on that the café can deliver an enjoyable and comfortable dining ambience for different types of customers
Selected environmental factor 2: Demographic factors Product strategies should be focusing on adding different product lines with different ingredients and tastes available to attract more customers
- Describe consumer priorities, needs and preferences in relation to the identified marketing opportunity or opportunities. Use the research that you completed in BSBMKG501B to complete this question.
required or preferred products/services: customers prefer the all organic …show more content…
What promotional strategies is Parcelforce Worldwide using to meet identified needs? How does the company decide on which promotional activities give the best return on investment?
o Use the direct mailing promotional tools to tell customers what products and services the company is offering o Use the email systems to inform both current and potential customers
6. Describe one further change that Parcelforce Worldwide could make to any aspect of the marketing mix.
o Increase the product lines and service delivery to as many international markets as possible o To be more understanding for the customer needs and demands to modify its current product lines to better meet their expectations
7. What do you think was a key success factor for Parcelforce Worldwide in adjusting its marketing mix?
o Improve and increase different product ranges and categories o Focus on product and business partnership and sustainability development o Restructure the promotional strategies to focus on informing more potential