BSBMKG401 Profile the market
Introduction:
In this assignment I will discuss Grays Cafe. The café mainly provides coffee, breakfast and lunch throughout the day. The shop is located close to the CBD of Melbourne in a suburb called St. Kilda.
Following are the marketing plan for the selected company.
• Pricing- competitive pricing is set by the owner who concerns about customer satisfaction as first priority.
• Distribution- 100% of products on menu will be distributed from central manufacture of Grays Café to every consumer.
• Advertising and Promotion- The main channel for advertising will be online advertising, local newspapers and broadcasting channel,as well as promotion will be offer online as well
• Customer Service- As a café shop, …show more content…
• Business Characteristics: clean, friendly environment with a vibrant atmosphere
• Consumer needs: most customers enjoy great customer service and the convenience of the products that we offer in a good timely manner.
• Geography: close to the CBD.
• Product or service usage: most customers buy our products and services during working hours of the week. Times vary but they are usually from 6am to 8pm Mon to Sat. Sunday we open at 8am to 4pm.
• Psychographics: there is a certain busy lifestyle that most customers have when they visit our café.
Current segmentation criteria
• Customer needs: Customers may just enjoy the convenience of the café being close to the city and just pass through to purchase a coffee on their way to work in the city
• Lifestyle: customers may just generally be working class citizens that visit the café on their way to work. They may also use the café as a meeting spot to discuss business and other events that take place.
• Product or service usage: customers may use the product and service mainly during business hours from Monday to Friday. Occasionally on the weekends but the peak period is during the
Introduction:
In this assignment I will discuss Grays Cafe. The café mainly provides coffee, breakfast and lunch throughout the day. The shop is located close to the CBD of Melbourne in a suburb called St. Kilda.
Following are the marketing plan for the selected company.
• Pricing- competitive pricing is set by the owner who concerns about customer satisfaction as first priority.
• Distribution- 100% of products on menu will be distributed from central manufacture of Grays Café to every consumer.
• Advertising and Promotion- The main channel for advertising will be online advertising, local newspapers and broadcasting channel,as well as promotion will be offer online as well
• Customer Service- As a café shop, …show more content…
• Business Characteristics: clean, friendly environment with a vibrant atmosphere
• Consumer needs: most customers enjoy great customer service and the convenience of the products that we offer in a good timely manner.
• Geography: close to the CBD.
• Product or service usage: most customers buy our products and services during working hours of the week. Times vary but they are usually from 6am to 8pm Mon to Sat. Sunday we open at 8am to 4pm.
• Psychographics: there is a certain busy lifestyle that most customers have when they visit our café.
Current segmentation criteria
• Customer needs: Customers may just enjoy the convenience of the café being close to the city and just pass through to purchase a coffee on their way to work in the city
• Lifestyle: customers may just generally be working class citizens that visit the café on their way to work. They may also use the café as a meeting spot to discuss business and other events that take place.
• Product or service usage: customers may use the product and service mainly during business hours from Monday to Friday. Occasionally on the weekends but the peak period is during the