Costco Corporation is one of the largest membership warehouse club chains in the United States. It is also operating in more than 672 locations worldwide. Its mission anchors on the provision of good and services of high quality to the market at an affordable, friendly and low prices possible (Costco Wholesale Corporation, 2015). To meet the pledge, it has to strategies in its marketing objective that articulate to record high sales per warehouse, be the lowest cost retail operator, and increase the number of the clubs across the world. Creating a distinct and very exclusive marketing strategy that will ensure the attraction of more members than before, and meet its obligation to its customers.
The marketing strategy is divided into two: target
The marketing strategy is divided into two: target