How Does Consumerism Affect Society

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Advertising Consumerism: The Effect on Americans

Have you ever wondered how an ad appeared on your doorstep, or in your email’s inbox? With the help of advertising industries, this is possible. Advertising consumerism effect Americans in today’s society in many ways. Furthermore, it affects the behavior of Americans as well. Advertising industries main focus is to figure out what is an individual’s buying impulses and also how to trigger them, in order to sell products more efficiently(Turow 229). These industries use many tactics, such as data mining, positioning, and tailored commercial messages and offers. Data mining is used to figure out what a person likes or do(Turow 228). So in order for this information to be found, Google or
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If Americans aren 't shopping, then there is no need to advertise. But, since Americans are shopping, the consumption of objects are a need which is why advertising is at an all time high. When there is mass production, it leads to mass marketing, which leads to mass stereotypes, which have individuals group themselves with others, to find meaning together(Twitchell 177). Once an individual is secure in what brand they buy, patterns are created which leads to advertisers losing interest. The purpose to advertise, is to brand consumers and objects(Twitchell 178). So in order to brand consumers, advertisers use a term called positioning. Positioning gives advertising the ability to persuade a group of consumers that an object is one thing, while another group of consumers think otherwise(Twitchell 178). All in all, they are trying to trick consumers into buying their product or brand. If a particular brand demonstrates money, wealth, energy, or self- confidence, then it is more likely for a group of individuals to buy products or services from that brand, because consumers are inspired to purchase service, status, and products that are able to supply character, happiness, and meaning to their identity(Twitchell 179). How does this affect the way individuals …show more content…
They’re competing for happiness, social status, a place on the social hierarchy, respect, consideration, and etc…. However instead of Americans worrying about how they should feel and portray themselves, their concentrating on how others look at them. The reason for this mental issue, is how advertising industries collect information about Americans, and how they use this information for their gain like, selling more brands, and having Americans in a constant state of unhappiness, which idly has American consumers buying something that they think will make them happy the next day. Being that, American consumers have what they “need”, you would think they 'll be happy and enjoy their life but are they really

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