Representation Of Women In Advertising Essay

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There are two reasons why advertisements are made, to persuade consumer to buy a product or to support a cause. The ad is supposed to make you believe that you are better off with the product or supporting their cause. Demographics play a huge role in how an ad should look and make the consumer feel. Ads appeal to certain groups in the American Society, in order to do this ads display images that reflect the stereotypes in the American culture.
In America the ads depict the ideal woman, who has a small waist with larger breast and buttocks. Since the 1800s women have been represented in this way. The “pin-up girl”, was the name given to the women who were displayed in ads. They persuaded men to buy certain product or to signing-up to fight in American armed forces. Ads have always shown ideals of the American society, therefore portrayed women in provocative manner to capture the attention of men. In the history of American advertisements women have been objectified resulting in self-esteem and self-confidence issues that have led to an inclination of cosmetic surgery.
This ad
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Good thing there’s nothing fake or phony in Popchips. They only taste like they’re bad for you” (Nudd). In my opinion this is a way for Popchips to say that there chips are free of any additives and preservatives. The phrase, “think popped! Never fried never baked” means that Popchips are supposed to be healthier than fried and baked potato chips (Nudd). This is stating that even though they are healthier chips they do not lack in taste. Recently the United States started several movements to reduce the amount of fatty food consumed by Americans. A popular movement is the “let’s move campaign” started my first lady Michelle Obama. 34.9% or 78.6 million American adults suffer with obesity (Adult Obesity Facts). The Ad is promoting healthier eating, while still allowing Americans to still being able to eat one of our favorite

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