Dunkin Donuts Case Analysis

Decent Essays
In order for Dunkin’ Donuts to continue to be successful it is important to understand some of the franchise’s background. Dunkin’ Donuts was founded in 1950 in Quincy, Massachusetts. At the start of 2012, there were over 10,000 stores throughout the world with just over 7,000 in the US. It sells over 50 types of doughnuts and about a dozen coffee choices (Company Snapshot, n.d.). Dunkin’ Donuts distinctive competence is making and selling doughnuts, coffee, and other bakery products. The core competence is the ability to make the doughnuts and sell them on site. The values of trust and integrity, teamwork, continuous improvement, learning, and joy combined with the mission statement, “to be the pre-eminent retailer of high quality coffee, …show more content…
By properly analyzing the tasks that go with each job, a proper job description and layout of the job specifications, Dunkin’ Donuts can find the right person for the job. Demerouti provides her point of view in her article by saying, “It is clear that the availability of well-designed jobs and working conditions are most favorable for employee motivation and performance” (Demerouti, 2014, p. 237). Proper job design is vital to the company’s …show more content…
New hires are provided with expectations when they attend the new hire orientation and are reminded at the thirty day performance appraisal. Existing employees will review the expectations on a yearly basis or within thirty days of assuming a new duty position with Dunkin Donuts. The performance appraisal should be geared to commend the employee for positive performance and will be used as a tool to assist those underperforming employees. The employee that is performing above expectations will be rewarded with a pay raise. For the underperforming employee, the manager will inform the employee of any weaknesses and a detailed plan of action will be drafted and presented to the employee to assist the employee in becoming a positive performer. The plan of action will be assessed in thirty days to determine whether or not the employee has progressed. If it is determined that the employee has not improved in his performance, then, Dunkin’ Donuts reserves the right to terminate the employee. Performance appraisals are to be conducted informally on a quarterly basis and formally on an annual basis. The objective of the performance appraisal is to provide accurate and timely feedback so that an employee can react

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