1. A brand can be a name, term, design or other features that identifies sellers product which is distinct from others sellers product.
The Unilever fewer the brand due to global decentralization and absence of global identity. The number are brands are high and so it made a global brand unit for each Masterbrand.
2. In 1957 dove was most recognizable brand icons because of the simple proposition and they got better position. In 2007 world’s number-one and it has launched new marketing campaign Masterbrand
3. Before 2000 brand administration was exceedingly decentralized and Unilever had spread itself over an assortment of product classes inside of the general one of customer packaged goods. Despite the fact that there were a few points …show more content…
As Dove's message was diffused across all over, it was getting increasingly hard to control the content of it and the image with which it wanted to promote itself.
Controlling a controversial message is at utmost priority. Few people began to consider Dove to be the brand for fat individuals and saw the no-aspiration viewpoint in Dove's advertising. Many people started spoofing these ads and a few of them were focused on Unilever’s hypocrisy and real motives. In spite of the fact that Unilever was extremely cautious about advertising, there was a danger with this campaign of losing the force of conveying a clear picture and message.
To finish up, we feel that in the event that we could discover a few risks in this strategy, the advantages of it are significantly more.
They could touch numerous people in a brief span and, most importantly, other than the first television and banner advertisements, this campaign grew up immensely without costing anything to the company. TV shows, debate and the spread on Internet were doing the main work for it. Finally, Dove's sales and financial results are articulate, that’s why we think their current strategy is not a major issue for the image of the
The Unilever fewer the brand due to global decentralization and absence of global identity. The number are brands are high and so it made a global brand unit for each Masterbrand.
2. In 1957 dove was most recognizable brand icons because of the simple proposition and they got better position. In 2007 world’s number-one and it has launched new marketing campaign Masterbrand
3. Before 2000 brand administration was exceedingly decentralized and Unilever had spread itself over an assortment of product classes inside of the general one of customer packaged goods. Despite the fact that there were a few points …show more content…
As Dove's message was diffused across all over, it was getting increasingly hard to control the content of it and the image with which it wanted to promote itself.
Controlling a controversial message is at utmost priority. Few people began to consider Dove to be the brand for fat individuals and saw the no-aspiration viewpoint in Dove's advertising. Many people started spoofing these ads and a few of them were focused on Unilever’s hypocrisy and real motives. In spite of the fact that Unilever was extremely cautious about advertising, there was a danger with this campaign of losing the force of conveying a clear picture and message.
To finish up, we feel that in the event that we could discover a few risks in this strategy, the advantages of it are significantly more.
They could touch numerous people in a brief span and, most importantly, other than the first television and banner advertisements, this campaign grew up immensely without costing anything to the company. TV shows, debate and the spread on Internet were doing the main work for it. Finally, Dove's sales and financial results are articulate, that’s why we think their current strategy is not a major issue for the image of the