Dove Advertisement Analysis

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Dove Brand Advertisement: Real Beauty Campaign
The Central Claim of the Advertisement
While the advertisement was made to emphasize primarily on women, men can also relate to the author’s message. The purpose of the advertisement was to reflect the exacting standards the media has placed on persons. Women are continuously given the message that to be beautiful and attractive, one has to be stick thin and have perfect skin and thin (Barry 4). However, the central claim is that all women are beautiful in their own unique ways. Likewise, men are given the impression that one has to have six pack abs and big biceps to be viewed as attractive. The constraint for women and men to match an ideal standard of beauty permits feelings of inadequacy.
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A significant percentage of women hate how the media tells them how to appear. The representation of women in the today’s society is that a beautiful woman has full lips, big eyes, smooth skin, a big chest, and a small waist (Solomon 123). The advertisements throw some of these features to girls and women. Dove can appeal to the moral of their audience by demonstrating them how they do not trust those features should improve the beauty in a woman. The audience may have similar morals and associate them with Dove. Moreover, Dove is repressing the beauty advertisement sector, yet, at the same time, they are forcing themselves to look more pleasant and altering the usual standards for beauty ads. The company is attempting to associate with their audience on a more personal extent. Since it makes advertisement itself, Dove has the knowledge and data about how to apply photoshop, and therefore, it makes the audience believe what is being said, and this makes them more credible (Barry 15). Dove also sells beauty items and, therefore, it has the credibility to identify what is beautiful, the company believes that being unique is what is truly …show more content…
The brand strategy is implemented via social mission statements and alertness campaigns connecting the confidence and self-worth of young girls and women (Solomon 150). The representation and campaigns take place on the television, print, and billboard advertising. The campaign transcends the regular type of media and into workshops and classrooms. Dove calls upon its audience and target market to assist young girls using the instruments they offer. In effect, the audience developed a personality for the brand that is drastically different from everyone else’s. Moreover, the subjects are represented in a before-only tactic together with a before-and-after approach system. In each instance, life without Dove consists of poor assurance and low self-worth. Dove is shown as the alternative to self-worth problems in young girls (Joni 13). The subjects are also represented using the honesty strategy in which Dove refreshes its audience and disarms it. It makes advertisements appear like a depiction of reality. These choices help validate the purpose of the text by convincing the audience that the media representation of women’s beauty is

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