During this internship, I also had the honor to participate a meeting of a website optimization promotion company, Yell. This meeting let me know the importance of the promotion of SEO in PR digital nowadays and also found differences between China and western countries like UK. Therefore, I wrote an blog article about the differences between China 's Baidu and Google in the SEO promotion submitted to the supervisor.
With the rapid development of the network and the deepening influence of all aspects of social life, more and more organizations have recognized the advantages of website optimization promotion, and have paid attention to the potential market. The research of enterprises network popularization makes them in a low cost, high efficiency …show more content…
And Search engine marketing (SEM) is a kind of website promotion optimization. It is a website optimization promotion method for transmitting marketing information to target users by using search engine, classified catalogue, etc. these kinds of network tools with online search information function (Hernández, Jiménez and Martín 2009). In the late 1980s, Lauterbor put forward 4Cs marketing theory based on consumer demand, structure is: customer, cost, convenience and communication. And with the fierce market competition, the speed of development of communication is getting faster and faster, a new marketing strategy - network promotion has appeared. John P. Hayes and Mark Butlerin (2001) in their book Network Marketing for Dummies pointed out that the network is a way to look for target customers, triggering the desire to buy marketing activities through publishing some company 's product information on the Internet other online release …show more content…
Some representative websites like YAHOO, Amazon and Google promote their products and services quickly and efficiently by using blog, social networking sites, and so on to achieve convenient, practical and effective network promotion. But because of China 's control over the network, Google was forced to withdraw from Chinese market, which enabled China 's search engine Baidu accounted for Chinese main market. Unfortunately, this company followed ‘profits more than value’ to carry on SEO, leading to the emergence of a number of commercial behaviour, and even misleading users. For example, the death of Chinese student happened recently is one of reasons caused by misleading search hospital results from
With the rapid development of the network and the deepening influence of all aspects of social life, more and more organizations have recognized the advantages of website optimization promotion, and have paid attention to the potential market. The research of enterprises network popularization makes them in a low cost, high efficiency …show more content…
And Search engine marketing (SEM) is a kind of website promotion optimization. It is a website optimization promotion method for transmitting marketing information to target users by using search engine, classified catalogue, etc. these kinds of network tools with online search information function (Hernández, Jiménez and Martín 2009). In the late 1980s, Lauterbor put forward 4Cs marketing theory based on consumer demand, structure is: customer, cost, convenience and communication. And with the fierce market competition, the speed of development of communication is getting faster and faster, a new marketing strategy - network promotion has appeared. John P. Hayes and Mark Butlerin (2001) in their book Network Marketing for Dummies pointed out that the network is a way to look for target customers, triggering the desire to buy marketing activities through publishing some company 's product information on the Internet other online release …show more content…
Some representative websites like YAHOO, Amazon and Google promote their products and services quickly and efficiently by using blog, social networking sites, and so on to achieve convenient, practical and effective network promotion. But because of China 's control over the network, Google was forced to withdraw from Chinese market, which enabled China 's search engine Baidu accounted for Chinese main market. Unfortunately, this company followed ‘profits more than value’ to carry on SEO, leading to the emergence of a number of commercial behaviour, and even misleading users. For example, the death of Chinese student happened recently is one of reasons caused by misleading search hospital results from